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The ESPN Effect : Exploring the Worldwide Leader in Sports.
・ISBN 978-1-4331-2601-7 hard SFR 190.40
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・ISBN 978-1-4331-2600-0 soft SFR 51.65
￥14,885.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
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お気に入り
★★★
| 著者・編者 | McGuire, John / Armfield, G. G. / Earnheardt, A. (eds.), |
|---|---|
| 出版社 | (P. Lang, SZ) |
| 出版年月 | 2015 |
| ページ数 | xviii, 333 pp. |
| 言語 | ENG |
| ニュース番号 | ＜628-L944 628-L984＞ |
解説
ESPN has grown from a start-up cable network in a small Connecticut town to a $50 billion global enterprise. For the past 35 years, ESPN - along with its sister networks - has been the preeminent source for sports for millions around the globe. Its 24-hour coverage of sports news and programming has cultivated generations of sports consumers, utilizing multiple ESPN platforms for news and entertainment. The pervasiveness of the company's branded content has influenced how sports fans think and feel about the people who play and control these games. In The ESPN Effect, leading sports media scholars examine ESPN and its impact on culture, sports journalism, audience, and the business of sports media. The final part of the book considers the future of ESPN, beginning with an interview with Chris LaPlaca, ESPN senior vice president.
As the first academic text dedicated to the self-proclaimed <>, this book contributes to the growth of sports media research and provides a starting point for scholars examining the present and future impact of ESPN.
As the first academic text dedicated to the self-proclaimed <