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Political Campaign Communication : Principles and Practices. 8th ed. 政治キャンペーン・コミュニケーション 第8版
・ISBN 978-1-4422-4333-0 cloth US$ 116.00
￥27,178.- (税込) ※（※）価格はご注文時の参考価格となります。
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お気に入り
★★★
・ISBN 978-1-4422-4334-7 paper US$ 54.00
￥12,652.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
お気に入り
★★★
| 著者・編者 | Trent, Judith S. / Friedenberg, R. V. / Denton, R. E., Jr., |
|---|---|
| シリーズ | Communication, Media, and Politics |
| 出版社 | (Rowman & Littlefield, US) |
| 出版年月 | 2015 |
| ページ数 | 348 pp. |
| 言語 | ENG |
| ニュース番号 | ＜628-L694＞ |
解説
The eighth edition of Political Campaign Communication: Principles and Practices provides a clear understanding of the strategic decisions made and tactical communication practices used in contemporary political campaigns. The authors: ?incorporate examples from all levels-local, statewide, and national-to illustrate the communicative choices confronted in contemporary political campaigns, ?discuss all aspects of campaign communication, from buttons and yard-signs to the rapid expansion in use of social media, and ?draw on a wealth of communication theories to clearly explain contemporary principles and practices such as functions, stages, communicative styles, public speaking, debates, interpersonal communication, political advertising, and the use of new communication technologies. Updated to reflect practices in the 2012 presidential campaign as well as the local, state, and congressional campaigns of 2014, Political Campaign Communication continues to be a classroom favorite-an insightful, thoroughly researched, and reader-friendly text.