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Qualitative Methods in Business Research. 2nd ed. 経営研究の質的方法 第2版
・ISBN 978-1-4462-7338-8 hard GB£ 169.00
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・ISBN 978-1-4462-7339-5 paper GB£ 62.99
￥19,955.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
| 著者・編者 | Eriksson, Paivi / Kovalainen, A., |
|---|---|
| 出版社 | (Sage, UK) |
| 出版年月 | 2016 |
| ページ数 | 376 pp. |
| 言語 | ENG |
| ニュース番号 | ＜628-675＞ |
解説
This pragmatic, applied textbook showcases the potential and impact of qualitative research in business and management. Using case studies and a global approach it provides you with an overview of the philosophies, methodologies and methods you will need to research in this field.
Demystifying the whole process, it walks you through every aspect of conducting and using research in business, including generating questions, collecting useful data, evaluating the research and disseminating your findings. It also:
- Explores the challenges of working with qualitative data
- Introduces qualitative methods including interviews, focus groups & ethnography
New to the 2nd edition:
- The role of digital tools and social media, and how you can use them for data collection
- 3 new chapters on qualitative content analysis, visual research and publishing research.
Praise for the 1st edition:
`Comprehensive, current and compelling, a winning combination for any research student or practitioner interested in increasing his/her knowledge about qualitative methods as they apply to business research' - The Qualitative Report