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Cognitive linguistics provides tools to discuss identity as a process. Identity depends on the underlying conceptualisation of the present, while innovation and creation are borderline phenomena in epistemology. The two may be seen as generalised accounts of causation as a process: open-ended and closed, where time is conceptualised as real or figurative. Aristotle's epistemology builds on the conceptualisation of a subject manipulating objects in the visual field. Saint Augustine and Plotinus conceive of time and identity as real and contingent or figurative and necessary. William of Ockham builds on a simple conceptualisation of a time-point matrix as opposed to a duration matrix. British National Corpus findings relate to and comment on these expert philosophical conversations through the medium of cognitive models of <> and <>, instruments of thought and reason in English.