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The Relevance of Crowdfunding : The Impact on the Innovation Process of Small Entrepreneurial Firms.
・ISBN 978-3-658-09836-0 soft EUR 49.99
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| 著者・編者 | Scholz, Nadine, |
|---|---|
| 出版社 | (Springer Gabler, GW) |
| 出版年月 | 2015 |
| ページ数 | xii, 86 S. |
| 言語 | ENG |
| ニュース番号 | ＜626-L1092 626-L995＞ |
解説
Nadine Scholz shows that crowdfunding potentially shortens the development cycle of new products, thus enabling an earlier market entry. Hence, crowdfunding serves as a multifaceted early-stage support instrument for innovation implementation facilitated by the crowd's resources. It not only provides upfront cash for product development and production, more importantly it enables a firm to show traction through the validation of the market demand that is based on the crowd's function as information multiplicator generating public exposure and feedback.