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Qualitative Research Methods in Consumer Psychology : Ethnography and Culture. 消費者心理学への質的調査方法
・ISBN 978-1-138-02349-9 2016 hard GB£ 210.00
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・ISBN 978-1-138-08590-9 2017 paper GB£ 48.99
￥15,519.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-315-77637-8
| 著者・編者 | Hackett, Paul M. W. (ed.), |
|---|---|
| シリーズ | Researching Social Psychology |
| 出版社 | (Routledge, UK) |
| ページ数 | 336 pp. |
| 言語 | ENG |
| ニュース番号 | ＜626-923 626-L3110＞ |
解説
While consumer research is founded on traditional quantitative approaches, the insight produced through qualitative research methods within consumer settings has not gone unnoticed. The culturally situated consumer, who is in intimate dialogue with their physical, virtual and social surroundings, has become integral to understanding the psychology behind consumer choices. This volume presents readers with theoretical and applied approaches to using qualitative research methods in ethnographic studies looking at consumer behavior. It brings together an international group of leading scholars in the field of consumer research, with educational and professional backgrounds in marketing, advertising, business, education, therapy and health. Researchers, teaching faculty, and students in the field of consumer and social psychology will benefit from the applied examples of qualitative and ethnographic consumer research this volume presents.