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Experiencing Innovation in Asia : Cases in Business Model Development. アジアでイノベーションを経験する －ビジネスモデル発展の事例－
・ISBN 978-981-4689-14-4 hard US$ 118.00
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-981-4689-15-1
| 著者・編者 | ESSEC Business School, Asia-Pacific / Capgemini Consulting (eds.), |
|---|---|
| 出版社 | (World Scientific, SI) |
| 出版年月 | 2015 |
| ページ数 | 250 pp. |
| 言語 | ENG |
| ニュース番号 | ＜626-810＞ |
解説
Does business model innovation look the same in Asia as it does in the Western world? If not, what can we learn from the differences? This book attempts to answer these important questions through a series of original cases concerning a variety of companies, from large multinationals to small social enterprises. The cases arise from the Asian Strategy Project, an initiative conceived by ESSEC Business School and supported by Capgemini Consulting. As part of this unique programme, students were embedded in a company in an Asian emerging market and given the opportunity to develop their understanding of an innovative business model by working on real strategic issues that the company faced. Written by ESSEC professors, this book gathers a representative selection of the resulting cases, creating a repository of knowledge for business students, teachers and professionals who wish to learn more about innovative business models in Asia.