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Strategic Communication, Social Media and Democracy : The Challenge of the Digital Naturals. 戦略的コミュニケーション、ソーシャルメディア、民主主義
・ISBN 978-1-138-84116-1 2016 hard GB£ 171.99
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・ISBN 978-1-138-49741-2 2018 paper GB£ 50.99
￥16,153.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-315-73241-1
| 著者・編者 | Coombs, W. Timothy / Falkheimer, Jesper / Heide, Mats et al. (eds.), |
|---|---|
| シリーズ | Routledge New Directions in Public Relations & Communication Research |
| 出版社 | (Routledge, UK) |
| ページ数 | 206 pp. |
| 言語 | ENG |
| ニュース番号 | ＜626-2520 626-L1619＞ |
解説
Today almost everyone in the developed world spends time online and anyone involved in strategic communication must think digitally. The magnitude of change may be up for debate but the trend is unstoppable, dramatically reconfiguring business models, organisational structures and even the practice of democracy.
Strategic Communication, Social Media and Democracy provides a wholly new framework for understanding this reality, a reality that is transforming the way both practitioners and theoreticians navigate this fast-moving environment. Firmly rooted in empirical research, and resisting the lure of over-optimistic communication dreams, it explores both the potential that social media offers for changing the relationships between organisations and stakeholders, and critically analyses what has been achieved so far.
This innovative text will be of great interest to researchers, educators and advanced students in strategic communications, public relations, corporate communication, new media, social media and communication management.