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International Cases in the Business of Sport. 2nd ed. スポーツ・ビジネスの国際的事例 第2版
・ISBN 978-1-138-80244-5 hard GB£ 210.00
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・ISBN 978-1-138-80245-2 paper GB£ 69.99
￥22,172.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-315-75423-9
| 著者・編者 | Chadwick, Simon / Arthur, D. / Beech, J. (eds.), |
|---|---|
| 出版社 | (Routledge, UK) |
| 出版年月 | 2015 |
| ページ数 | 264 pp. |
| 言語 | ENG |
| ニュース番号 | ＜626-2435＞ |
解説
Contemporary sport is big business. Major teams, leagues, franchises, merchandisers and retailers are in fierce competition in a dynamic global marketplace. Now in a fully revised and updated second edition, International Cases in the Business of Sport presents an unparalleled range of cutting-edge case studies that show how contemporary sport business is done and provides insight into commercial management practice.
Written by a team of international experts, these case studies cover organisations and events as diverse as the NBA, the Americas Cup, the Tour de France, the PGA tour, FC Barcelona and the Australian Open tennis. They explore key contemporary themes in sport business and management, such as broadcast rights, social media, strategic development, ownership models, mega-events, sports retailing, globalisation, corruption and financial problems. Each case study also includes discussion questions, recommended reading and links to useful web resources.
International Cases in the Business of Sport is an essential companion to any sport business or sport management course, and fascinating reading for any sport business professional looking to deepen their understanding of contemporary management.