商品詳細

Combining robust narrative with a wide variety of interesting cases, "International Entrepreneurship: Starting, Developing, and Managing a Global Venture" focuses on the need for every entrepreneur to at least consider entering the global market in today's hyper competitive world. As an ever-growing number of countries become market oriented and developed, the distinction between foreign and domestic markets is becoming less pronounced, and entrepreneurs increasingly need to develop skills to identify opportunities and then manage these opportunities on a global basis. "International Entrepreneurship" is an ideal resource for students, professors, government officials, and practitioners throughout the world who are interested in this vital, growing area.