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Successfully Doing Business/Marketing in Eastern Europe. 東欧において成功裏にビジネスとマーケティングを行う
・ISBN 978-0-7890-3272-0 hard GB£ 171.99
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-0-203-88570-3
| 著者・編者 | Kirpalani, V. H. Manek / Garbarski, L. / Kaynak, E., |
|---|---|
| シリーズ | Routledge Studies in International Business and the World Economy |
| 出版社 | (Routledge, UK) |
| 出版年月 | 2009 |
| ページ数 | 244 pp. |
| 言語 | ENG |
| ニュース番号 | ＜559-638 559-L77＞ |
解説
Successfully Doing Business/Marketing in Eastern Europe is a unique collection of instructive and detailed essays that will help readers to understand and navigate the complexities of the business world and marketplace of Eastern Europe. The respected authors in this collection seamlessly blend sophisticated analysis and practical advice to enlighten the reader to the peculiarities of consumer behavior, industry policy, and the economic and social demographics in the region.
These informative essays are further complemented by a number of in-depth case studies that demonstrate the difficulties and potentials for success faced by any business person looking to trade in Eastern European markets. For students, educators, entrepreneurs, and business people everywhere, Successfully Doing Business/Marketing in Eastern Europe is an essential resource and guidebook to understanding and profiting in this unique and often unpredictable region.