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The Internationalisation of Mobile Telecommunications

The Internationalisation of Mobile Telecommunications : Strategic Challenges in a Global Market. 移動通信の国際化-グローバルな市場における戦略的課題

・ISBN 978-1-84844-111-8 hard GB£ 122.00

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お気に入り
著者・編者Curwen, Peter / Whalley, J.,
出版社(E. Elgar, UK)
出版年月2008
ページ数276 pp.
言語ENG
ニュース番号<559-299>

解説

Peter Curwen and Jason Whalley review the strategic operations of, and technological options available to, the 30 most prominent international mobile operators. This review is initially based upon the Asia-Pacific, African, European, Latin American and North American regions before moving on to take a worldwide perspective. The authors place these mobile operators within a wider business context via a broad ten-year appraisal of the companies involved in the entire telecommunications, media and technology (TMT) sector. The issue as to whether there truly is such a thing as a global mobile operator is addressed; the answer, in practice, is negative.

Based upon the very latest data available, the underlying premise of the book is that mobile telecommunications is such a fast-moving sector that operators are obliged to alter their international strategies as circumstances unravel without necessarily having a long-term master plan, and hence that opportunism is a hallmark of operators' international strategies.

This state-of-the-art overview of the internationalisation of mobile telecommunications will prove essential reading for academics and practitioners with a vested interest in technology, telecommunications and strategic management.