株式会社極東書店トップ > 商品一覧 > The Internationalisation of Mobile Telecommunications : Strategic Challenges in a Global Market.
商品詳細
The Internationalisation of Mobile Telecommunications : Strategic Challenges in a Global Market. 移動通信の国際化-グローバルな市場における戦略的課題
・ISBN 978-1-84844-111-8 hard GB£ 122.00
¥38,649.- (税込) ※(※)価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
| 著者・編者 | Curwen, Peter / Whalley, J., |
|---|---|
| 出版社 | (E. Elgar, UK) |
| 出版年月 | 2008 |
| ページ数 | 276 pp. |
| 言語 | ENG |
| ニュース番号 | <559-299> |
解説
Based upon the very latest data available, the underlying premise of the book is that mobile telecommunications is such a fast-moving sector that operators are obliged to alter their international strategies as circumstances unravel without necessarily having a long-term master plan, and hence that opportunism is a hallmark of operators' international strategies.
This state-of-the-art overview of the internationalisation of mobile telecommunications will prove essential reading for academics and practitioners with a vested interest in technology, telecommunications and strategic management.