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商品詳細
Fostering Innovative Cultures in Sport : Leadership, Innovation and Change. スポーツにおける革新的文化を育成する
・ISBN 978-3-319-78621-6 hard EUR 139.99
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| 著者・編者 | Skinner, James / Smith, A. C. T. / Swanson, S., |
|---|---|
| 出版社 | (Palgrave Macmillan, UK) |
| 出版年月 | 2018 |
| ページ数 | 278 pp. |
| 言語 | ENG |
| ニュース番号 | ＜646-2433 646-P4693＞ |
解説
Analysing the trends that are emerging in sport enterprises such as advancements in technology and social media, the authors of this illuminating book tackle the issue of how to create new opportunities in such a changing industry. Providing valuable reading for sports business scholars, this book draws on examples from inventive companies as well as inspirational sports leaders and illustrates the various drivers behind innovation. Addressing the need for a culture of innovation within sports enterprises, the authors reveal sustainable ways for companies to stay ahead of the game in an increasingly competitive global sport market.