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Understanding Communication Research Methods : A Theoretical and Practical Approach. 2nd ed. コミュニケーション研究方法を理解する 第2版
・ISBN 978-1-138-05265-9 hard GB£ 170.00
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・ISBN 978-1-138-05268-0 paper GB£ 69.99
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| 著者・編者 | Croucher, Stephen M. / Cronn-Mills, D., |
|---|---|
| 出版社 | (Routledge, UK) |
| 出版年月 | 2018 |
| ページ数 | 304 pp. |
| 言語 | ENG |
| ニュース番号 | <646-2374 646-P4559> |
解説
Using an engaging how-to approach that draws from scholarship, real-life, and popular culture, this textbook offers students practical reasons why they should care about research methods and a guide to actually conducting research themselves. Examining quantitative, qualitative, and critical research methods, this new edition helps undergraduate students better grasp the theoretical and practical uses of method by clearly illustrating practical applications. The book features all the main research traditions within communication including online methods, and provides level-appropriate applications of the methods through theoretical and practical examples and exercises, including new sample student papers that demonstrate research methods in action.
Also featuring dedicated student resources on the Routledge.com book page and instructor resources at https://routledgetextbooks.com/textbooks/instructor_downloads/. These include links, videos, outlines and activities, recommended readings, test questions, and more.