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Cruise Operations Management : Hospitality Perspectives. 3rd ed. P.ギブソン他著『クルーズオペレーション マネジメント－クルーズの舞台裏』第2版
・ISBN 978-1-138-50516-2 hard GB£ 200.00
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・ISBN 978-1-138-50517-9 paper GB£ 55.99
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納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
| 著者・編者 | Gibson, Philip / Parkman, R., |
|---|---|
| 出版社 | (Routledge, UK) |
| 出版年月 | 2018 |
| ページ数 | 360 pp. |
| 言語 | ENG |
| ニュース番号 | ＜646-917 646-P1782＞ |
解説
Cruise Operations Management: Hospitality Perspectives offers a comprehensive and contextualised overview of hospitality services for the cruise industry. As well as providing a background to the cruise industry, it also looks deeper into the management issues, providing a practical guide for students and professionals alike.
Since the last edition of this book was published, there have been many important developments in the industry. This third edition has been updated to include:
- New content on: health, safety and security, sustainability, environmental impacts of cruise operations, changing and emerging markets, professionalism and talent management, innovation and digital technologies
- A new chapter on 'Leadership in the cruise industry'
- New international case studies throughout to provide a real-world insight into the industry
- Additional online resources, including PowerPoint slides for instructors and student quizzes to test knowledge
This comprehensive, accessible and engaging text is essential reading for all those seeking to study cruise operations management whether for academic or vocational reasons.