株式会社極東書店トップ > 商品一覧 > Business Research Methods. 5th ed.
商品詳細
Business Research Methods. 5th ed. ビジネス研究方法 第5版
・ISBN 978-0-19-880987-6 paper GB£ 54.99
¥17,420.- (税込) ※(※)価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
お気に入り
★★★
| 著者・編者 | Bell, Emma / Bryman, A. / Harley, B., |
|---|---|
| 出版社 | (Oxford U. Pr., UK) |
| 出版年月 | 2018 |
| ページ数 | 672 pp. |
| 言語 | ENG |
| ニュース番号 | <646-804 646-P1572> |
解説
Business Research Methods is the complete introduction to doing business research and is an ideal guide for students embarking on a research project. Developed specifically with business and management students in mind, this textbook explores the nature and purpose of business research and the issues it entails, while also providing students with practical advice through 'Tips and skills' boxes. In addition to a broad range of relevant examples, the book features a substantial discussion of ethics, and a strong emphasis on the most frequent challenges faced by students, such as choosing a research question, planning a project, and writing it up. Fresh voices and perspectives run throughout this edition. New author, Bill Harley, further internationalizes the book's coverage, based on his expertise in the Australian business and management context. Also hear from Amrit, Jordan, Anna, Ed, and Alex - an additional five students whose personal insights and advice in the 'student experience' feature help you avoid common mistakes, and follow their successful strategies when undertaking your own research project. This edition has been extensively revised, updated, and streamlined. Coverage of E-Research is now woven throughout the entire book to reflect the centrality of internet-based research methods. The book is accompanied by a suite of online resources that include: For students: Multiple choice questions Research Project guide Interviews with students Data sets Using Excel in data analysis (in Excel) Web links For lecturers: Test bank Discussion questions PowerPoint slides Lecturer's guide Case studies Figures and plates from the text VLE cartridge