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The Business of Opera.
・ISBN 978-0-367-59712-2 paper GB£ 47.99
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| 著者・編者 | Belina-Johnson, Anastasia / Scott, Derek B. (eds.), |
|---|---|
| シリーズ | (Ashgate Interdisciplinary Studies in Opera) |
| 出版社 | (Routledge, UK) |
| 出版年月 | 2020 |
| ページ数 | 240 pp. |
| 言語 | ENG |
| ニュース番号 | <A02-6500> |
解説
The study of the business of opera has taken on new importance in the present harsh economic climate for the arts. This book presents research that sheds new light on a range of aspects concerning marketing, audience development, promotion, arts administration and economic issues that beset professionals working in the opera world. The editors' aim has been to assemble a coherent collection of essays that engage with a single theme (business), but differ in topic and critical perspective. The collection is distinguished by its concern with the business of opera here and now in a globalized market. This includes newly commissioned operas, sponsorship, state funding, and production and marketing of historic operas in the twenty-first century.