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Public Relations for Management Success.
・ISBN 978-1-138-57166-2 paper GB£ 37.99
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| 著者・編者 | Jefkins, Frank, |
|---|---|
| シリーズ | (Routledge Library Editions: Management) |
| 出版社 | (Routledge, UK) |
| 出版年月 | 2019 |
| ページ数 | 148 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A02-5550＞ |
解説
Originally published in 1984. Public relations is a key element necessary for success in all business activities. Although some businessmen see public relations as a separable business function, this book argues convincingly that public relations should really be an integral management function, practised by all managers, all the time.
Public Relations for Management Success defines public relations and examines particular techniques, including media relations and areas of concern such as government/parliamentary liaison and issues such as conservation and pollution. It discusses how public relations activities should be planned, staffed, financed and assessed, putting forward principles illustrated by worldwide case studies and examples.