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Retail Marketing.
・ISBN 978-1-138-14123-0 hard GB£ 187.99
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| 著者・編者 | Quix, Frank / Rob, van der Kind, |
|---|---|
| シリーズ | (Routledge-Noordhoff International Editions) |
| 出版社 | (Routledge, UK) |
| 出版年月 | 2016 |
| ページ数 | 576 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A02-4203＞ |
解説
In today's turbulent business environment, maintaining and optimizing retail strategies are of crucial importance. Retail Marketing is a complete guide to how retailing works in the non-food sector.
Focusing on operational applications of retailing, this textbook puts students on the inside track to success in the fast-moving retail industry. This new edition offers an integrated approah to internet and cross-channel retailing and adds new material on lost sales and market research in addition to coverig new research.
Retail Marketing is a comprehensive textbook for students in this area and provides the perfect overview for anyone interested in this vital industry.