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The Early Advertising Scene (RLE Marketing).
・ISBN 978-1-138-78729-2 hard GB£ 171.99
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| 著者・編者 | Leachman, Harden B., |
|---|---|
| シリーズ | (Routledge Library Editions: Marketing) |
| 出版社 | (Routledge, UK) |
| 出版年月 | 2014 |
| ページ数 | 256 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A02-3734＞ |
解説
Few of us realize how many of our modern comforts we owe to advertising. This fascinating volume provides a history of early American advertising, in a pre-regulation age when all manner of schemes thrived in an advertising free-for-all. As well as examining advertising techniques at the turn of the twentieth century the book also discusses practices and conditions in the fields of advertising, newspaper and magazine publishing, manufacturing and merchandising.