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Distribution Strategy: The BESTXR Method for Sustainably Managing Networks and Channels.
・ISBN 978-3-319-91958-4 hard EUR 79.99
¥21,380.- (税込) ※(※)価格はご注文時の参考価格となります。
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| 著者・編者 | Livio Moretti, |
|---|---|
| シリーズ | Management for Professionals |
| 出版社 | (Springer, GW) |
| 出版年月 | 2019 |
| ページ数 | 216 pp. |
| 言語 | ENG |
| ニュース番号 | <001-22792> |
解説
This unique book helps business executives to improve their company's business performance by showing how to build an effective and future-proof distribution channel, and adopt effective commercial policies and value-based pricing strategies.
For the first time, an ex-McKinsey consultant and general manager reveals the methodology adopted by successful Fortune 100 multinationals, offering readers a concise, informative and pragmatic guide to the core principles, with an abundance of concrete examples and visual frameworks.
Every good business manager needs to have a microscope on one eye and a telescope on the other eye - this practical, easy to follow book, anchored in solid analytic principles, allows for fast and solid transitions between diagnosis, long-term strategic thinking, and short-term execution.
Bruno Barcelos, General Manager Sandoz, a Novartis Company