株式会社極東書店トップ ＞ 商品一覧 ＞ Marketing Cultural and Heritage Tourism: A World of Opportunity.
商品詳細
Marketing Cultural and Heritage Tourism: A World of Opportunity.
・ISBN 978-1-138-40502-8 hard GB£ 210.00
￥66,528.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
お気に入り
★★★
| 著者・編者 | McCormick, Rosemary Rice, |
|---|---|
| シリーズ | (Museum Store Association) |
| 出版社 | (Routledge, UK) |
| 出版年月 | 2017 |
| ページ数 | 188 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A02-372＞ |
解説
Innovative tourism industry leader Rosemary Rice McCormick guides the reader through the basics of marketing and tourism know-how for museum store managers and other museum and heritage marketing professionals. Packed with valuable ideas and case studies, you will learn how to build your business in the fast-growing, global tourism market, increase museum visitation and museum store sales, leverage business partnerships and tap into thatdrive market that comprises 85% of US travelers. This valuable resource is a must for all those in the business of connecting people with the cultural wealth of our museums and parks. The book received a 2011 SASI-ONE Gold Award.