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BUILDING A WORLD CLASS SERVICE ORGANIZATION (ASSESSMENT TOOL).
・ISBN 978-1-944659-45-5 paper US$ 9.95
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| 著者・編者 | Wirtz, Jochen, |
|---|---|
| シリーズ | (WINNING IN SERVICE MARKETS SERIES 13) |
| 出版社 | (World Scientific Publishing Co Inc (USA), US) |
| 出版年月 | 2017 |
| ページ数 | 34 pp. |
| 言語 | ENG |
| ニュース番号 | <A01-99334> |
解説
Service leadership is not based on outstanding performance within a single dimension. Rather, it reflects excellence across multiple dimensions. Building a World-Class Service Organisation is the 13th volume in the Winning in Service Markets series by services marketing expert Jochen Wirtz. This volume provides a summary of how a world-class service organization looks like as well as an assessment tool to evaluate the organization within each of the three functional areas of marketing, operations, and human resources.