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Festival and Events Management.
・ISBN 978-1-138-13330-3 hard GB£ 210.00
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| 著者・編者 | Yeoman, Ian / Robertson, Martin / Ali-Knight, Jane / Drummond, Siobhan / McMahon-Beattie, Una (eds.), |
|---|---|
| 出版社 | (Routledge, UK) |
| 出版年月 | 2015 |
| ページ数 | 440 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A01-96552＞ |
解説
Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries.
With international contributions from industry and academia, the text looks at the following:
* Events & cultural environments
* Managing the arts & leisure experience
* Marketing, policies and strategies of art and leisure management
Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource.