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商品詳細
The Management of International Tourism (RLE Tourism).
・ISBN 978-0-415-81268-9 hard GB£ 171.99
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| 著者・編者 | Brooke, Michael / Buckley, Peter / Witt, Stephen F, |
|---|---|
| シリーズ | (Routledge Library Editions: Tourism) |
| 出版社 | (Routledge, UK) |
| 出版年月 | 2012 |
| ページ数 | 222 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A01-96371＞ |
解説
International tourism is one of today's major growth industries necessitating increasingly more sophisticated management techniques. In the light of this expansion and growing significant economic importance, this book provides a comprehensive overview of international tourism, placing particular emphasis on the management of tourism.
The subject coverage of the book is wide-ranging: the authors examine the following issues:
- the impact of environmental issues on tourism management
- tourism demand and forecasting
- the key methods of operation of companies within the industry
- the functional areas of marketing, finance, organization and staffing
- research and innovation
- corporate strategy.
The book will be of value and interest to both students and academics, as well as managers in the fields of tourism, travel, hospitality and consultancy.