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Marketing Strategy for the Creative and Cultural Industries. 2nd edition
・ISBN 978-0-367-41976-9 hard GB£ 175.00
￥55,440.- (税込) ※（※）価格はご注文時の参考価格となります。
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| 著者・編者 | Kolb, Bonita, |
|---|---|
| シリーズ | (Discovering the Creative Industries) |
| 出版社 | (Routledge, UK) |
| 出版年月 | 2020 |
| ページ数 | 324 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A01-96001＞ |
解説
Developing and executing marketing strategies is a vital aspect of any business and few books currently cover this with relation to creative industries. This textbook provides students and managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries.
The author, an experienced cultural marketing educator, provides sector-contextual understanding to illuminate the field by:
* taking a strategic approach to developing marketing plans;
* bringing together strategic planning, market research, goal setting, and marketing theory and practice;
* explaining how content marketing on social media encourages a relationship with consumers so that they co-promote the creative product.
With a range of learning exercises and real-life examples throughout, this text shows students how to create successful marketing plans for their creative businesses. This refreshed edition is a valuable resource for students and tutors of creative, cultural and arts marketing worldwide.