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商品詳細
The Pricing Puzzle: How to Understand and Create Impactful Pricing for Your Products. 1st ed. 2020
・ISBN 978-3-030-50776-3 paper EUR 24.99
￥6,679.- (税込) ※（※）価格はご注文時の参考価格となります。
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| 著者・編者 | Yang, Jan Y., |
|---|---|
| 出版社 | (Springer Nature Switzerland AG, SZ) |
| 出版年月 | 2020 |
| ページ数 | 173 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A01-95658＞ |
解説
The price of virtually any product or service can reveal intriguing stories. The author looks back at his own decade-long pricing journey and shares some of the most exciting and insightful pricing stories, allowing readers to see the world from a different angle. From pricing a chilled Coke in Tehran, to iPhone, to explaining the fall of MUJI, this book reveals the rationales behind and outcomes of various pricing strategies. The author also presents a number of stories from China, a "price wonderland" in which he, both as a consumer and a pricing consultant, has observed unconventional pricing practices rarely found elsewhere, such as the frequent use of negative prices among tech unicorns, i.e., sellers paying consumers to use their products.
Structured as a collection of short stories, the book offers a delightful and eye-opening reading experience for business owners, managers, and anyone interested in understanding what prices are, and how pricing works and interacts withus as customers.