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Managing Innovation Within Networks.
・ISBN 978-1-138-57413-7 paper GB£ 16.99
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| 著者・編者 | Biemans, Wim, |
|---|---|
| シリーズ | (Routledge Library Editions: The Economics and Business of Technology) |
| 出版社 | (Routledge, UK) |
| 出版年月 | 2020 |
| ページ数 | 294 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A01-94692＞ |
解説
Originally published in 1992 and now with an updated Preface this book analyses the development of innovations using a network perspective. The book offers practical guidelines with direct managerial relevance based on evidence collected from twenty-two case studies. First introducing theories of product development, adoption and diffusion, it then places them in the context of industrial networks, investigating such topics as user-involvement, interaction and market strategies. The book is essential reading for students of marketing, technology and strategy.