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Product and Service Design Innovation. 2023 ed.
・ISBN 978-3-031-12776-2 paper EUR 49.99
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| 著者・編者 | Fernandes, Antonio Augusto, |
|---|---|
| 出版社 | (Springer International Publishing AG, SZ) |
| 出版年月 | 2023 |
| ページ数 | 274 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A01-94047＞ |
解説
This textbook describes strategic product and service planning, introducing the concept of innovation. Linear models of product development are presented, and the product concept and system architecture generation are introduced. The responsiveness of the development process to uncertainty and complexity is covered, as well as ways of managing portfolios, programmes and projects. This textbook results from the author's experience of teaching more than 40 years. The methods described in the book have been taught and applied by the students. Examples of concept development projects of products and services carried out by the students are described, many of them revealing great creativity.