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Political Campaign Communication : Principles and Practices. 10th ed. 政治キャンペーン・コミュニケーション 第10版
・ISBN 978-1-5381-7143-1 hard GB£ 100.00
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・ISBN 978-1-5381-7144-8 paper GB£ 49.99
￥15,836.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 979-88-8182-881-3
| 著者・編者 | Denton, Robert E., Jr. / Voth, B. / Trent, J. S. et al., |
|---|---|
| シリーズ | Communication, Media, and Politics |
| 出版社 | (Rowman & Littlefield, US) |
| 出版年月 | 2024 |
| ページ数 | 480 pp. |
| 言語 | ENG |
| ニュース番号 | ＜711-809 711-837＞ |
解説
The tenth edition of Political Campaign Communication: Principles and Practices provides a clear and thorough survey of the strategic decisions vital to the success of contemporary political campaigns. The authors draw on a host of examples involving political campaigns at local, statewide, and national levels to illustrate all aspects of campaign communication, from forms of public address to buttons, yard-signs, and billboards, to traditional media and the use of internet and social media platforms. Throughout the volume they draw on communication theories to clearly explain contemporary political campaign practices.
Updated to reflect the most recent practices and events from the 2020 presidential campaign, the book also considers journalistic practices and ethical considerations of today.
Features of the tenth edition:
Includes examples and data from the 2020 election cycleUpdated and expanded discussion of social media platforms and practicesIncreased art and graphics program to engage students and increase information retentionExpanded discussion of the history, practice, and state of journalism todayNew chapter on local elections and offices