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Microeconomics for Managers : Principles and Applications. 4th ed.
・ISBN 978-1-009-35478-3 hard GB£ 121.00
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・ISBN 978-1-009-50719-6 paper GB£ 61.00
￥19,324.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
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お気に入り
★★★
| 著者・編者 | McKenzie, Richard B. / Schansberg, D. Eric / Lee, Dwight R., |
|---|---|
| 出版社 | (Cambridge U. Pr., UK) |
| 出版年月 | 2024.04 |
| ページ数 | 566 pp. |
| 言語 | ENG |
| ニュース番号 | ＜711-327 711-468＞ |
解説
This fully updated fourth edition explores microeconomic concepts, with a distinctive emphasis on 'the economic way of thinking' and its applicability to sharp managerial thinking, productivity, and good decision-making. It stands apart due to its strong focus on practical and applied knowledge from the business context and its unique structure (Part I of each chapter develops key economic principles; Part II draws on those principles to discuss organizational and incentive issues in management, focusing on solving the 'principal-agent' problem to maximize the profitability of the firm). There are plentiful real-life scenarios and provocative examples in each chapter. Accessible to MBA students, other graduate students and undergraduates, it is ideal as a core text for courses in Managerial Economics. Requiring an understanding of only basic algebra, this new edition is more concise with a wealth of online resources, including additional online chapters and an online appendix with more advanced mathematical applications.