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Introduces the reader to qualitative approaches--a major development in the field of evaluation during the last decade. This volume presents an introduction to the approach--differentiates it in the method and philosophy from more traditional quantitative methods; specifies the kinds of evaluation questions for which it is most appropriate; and explains the design decisions and sampling strategies which underlie its implementation. Step-by-step guides for planning and conducting fieldwork and observations; doing in-depth interviewing; analyzing, interpreting and reporting results; and many examples--from a wide range of disciplines and professions--clarify the use of qualitative methods in evaluations.