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This book, the first of its kind, investigates the historical trajectory and current situation of popular journalism in the People's Republic of China. Taking a popular cultural perspective, the book redefines "popular journalism" as a particular journalistic genre and media form and applies it to conceptualize popular journalism in the Chinese context. In particular, it examines how the dynamic and complex interplay of politics, the market, culture, and communication technology in shifting contexts has shaped the changing landscape of popular journalism in contemporary China. Meanwhile, regardless of how these factors might have changed over time, the fundamental nature of popular journalism as a source of fun and a troublemaker against elite powers in China, as in other places, has remained. The book further argues that the historical development of popular journalism in China forms an important and integral part of the country's social-cultural fabric and ultimately illustrates the mediated ideological and cultural struggle between popular/public and elite/state discourses in the country's everyday social life in its challenging and discursive transition to modernity.