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Paradigm Shift in Business : Critical Appraisal of Agile Management Practices.
・ISBN 978-3-031-40438-2 hard EUR 179.99
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・ISBN 978-3-031-40441-2 paper EUR 179.99
￥48,110.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
| 著者・編者 | Rajagopal / Behl, Ramesh (eds.), |
|---|---|
| シリーズ | Palgrave Studies in Democracy, Innovation, and Entrepreneurship for Growth |
| 出版社 | (Palgrave Macmillan, UK) |
| 出版年月 | 2023.11 |
| ページ数 | 518 pp. |
| 言語 | ENG |
| ニュース番号 | ＜710-376＞ |
解説
This book discusses the socialization of business as a corporate philosophy to understand customers and stakeholders in order to motivate co-creating value-based business performance. Reviewing a wide range of literature, it analyzes emerging theories of agility in business, corporate social responsibility, social learning, and value co-creation.
Divided into 5 sections, this volume deliberates upon critical success factors of firms, which include diversity and cross-functionality by managing the triple and quadruple bottom-line. It argues that timely deployment of streamlined crowd-based marketing strategies in chaotic markets enhance the effects of social innovation and reduce growing complexities in global and regional markets.
Presenting new insights on developing agile business models using both aggressive (crowd-driven) and defensive (competitive) marketing strategies in the agile business models, this edited work discusses how contemporary businesses adaptto agile strategies and integrate people, profit, and corporate citizenship behavior.