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The Green Transition of the Automotive Industry : From Technological Sustainable Innovation to Mobility Servitization. 自動車産業におけるグリーンな移行
・ISBN 978-3-031-37199-8 hard EUR 179.99
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・ISBN 978-3-031-37202-5 paper EUR 179.99
￥48,110.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
| 著者・編者 | Cabigiosu, Anna / Lanzini, Pietro (eds.), |
|---|---|
| 出版社 | (Palgrave Macmillan, UK) |
| 出版年月 | 2023.11 |
| ページ数 | 244 pp. |
| 言語 | ENG |
| ニュース番号 | ＜710-184 710-350＞ |
解説
This edited collection offers deeper understanding of the green and digital transition in the automotive industry. It explains how mobility products, services and business models are changing, the opportunities and threats correlated to this double transition as well as the competences and resources needed for firms in this fluid scenario.
The book firstly provides an in-depth overview of the strategic and managerial implications for automotive and mobility incumbent firms. Chapters describe how sustainable technologies have been changing over time and identify the challenges of the shift imposed by the new competitive environment, such as the so-called servitization of the industry. The second section describes the new drivers of growth and profitability, such as open and collaborative innovation, and provides guidance on how incumbents can surf this turbulent landscape.