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Non-Linear Growth : The rise of Geely.
・ISBN 978-981-9952-72-4 hard EUR 119.99
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お気に入り
★★★
・ISBN 978-981-9952-75-5 paper EUR 119.99
￥32,072.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
お気に入り
★★★
| 著者・編者 | Wu, Xiaobo / Du, Jian / Li, Sihan, |
|---|---|
| 出版社 | (Palgrave Macmillan, UK) |
| 出版年月 | 2023.11 |
| ページ数 | 368 pp. |
| 言語 | ENG |
| ニュース番号 | ＜710-175＞ |
解説
This book offers a comprehensive exploration of the transformative trajectory undertaken by Chinese domestic enterprises, with a particular focus on Geely Automobile. Comprising five chapters and totaling 13 sections, the study delves into Geely's remarkable progression from a state of catch-up to surpassing established competitors. The initial chapter chronicles Geely's entry into the automotive industry amidst resource and technological scarcity, shedding light on the strategies employed to achieve breakthroughs during the nascent stages. The subsequent section elucidates Geely's transition from a late entrant to a prominent player in the global automotive market, facilitated by innovative practices across organizational, technological, talent-driven, quality-oriented, and cultural dimensions. The third chapter examines Geely's successful foray into globalization, offering a comprehensive analysis of its non-linear growth trajectory, overseas mergers and acquisitions, and strategic expansion efforts. The fourth part explores Geely's approach to embracing uncertainty and navigating cyclical challenges in the automotive industry, seeking determinative opportunities for future growth. Finally, the concluding chapter draws insights from Geely's non-linear growth and advances the "C theory," an enriched local innovation management framework grounded in China's unique developmental context.