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Sports Sponsorship and Branding : Global Perspectives and Emerging Trends.
・ISBN 978-1-032-60390-2 2023 hard GB£ 171.99
￥54,486.- (税込) ※（※）価格はご注文時の参考価格となります。
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・ISBN 978-1-032-60391-9 2025 paper GB£ 47.99
￥15,203.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-003-45889-0
| 著者・編者 | Leng, Ho Keat / Zhang, James J. (eds.), |
|---|---|
| シリーズ | World Association for Sport Management Series |
| 出版社 | (Routledge, UK) |
| 出版年月 | 2023.12 |
| ページ数 | 317 pp. |
| 言語 | ENG |
| ニュース番号 | ＜709-396＞ |
解説
This book takes a close look at branding and sponsorship in sport in the age of digital media. It examines how branding and sponsorship have evolved in response to the challenges and opportunities of new technologies.
Featuring the work of leading international sport business researchers from four continents and twelve countries, the book explores key contemporary topics including esports, name and image likeness (NIL) rights, viewer experience, machine learning, social media use by athletes, sport migration, and the impact of COVID-19. It presents cutting-edge cases and new data across sports and events, including the Olympics, the NBA, international football, the rafting world championships, and collegiate sports.
The book is an essential resource for advanced students, researchers, practitioners, and policymakers working in sport business and management, sport marketing, digital marketing, marketing communications, or brand management.