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Marketing Research with R and Python.
・ISBN 978-981-12-7754-2 hard US$ 88.00
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★★★
・ISBN 978-981-12-7869-3 paper US$ 48.00
￥11,246.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
お気に入り
★★★
| 著者・編者 | Lam, Howard Pong Yuen, |
|---|---|
| 出版社 | (World Scientific, SI) |
| 出版年月 | 2023.11 |
| ページ数 | 200 pp. |
| 言語 | ENG |
| ニュース番号 | ＜709-394＞ |
解説
This book is meant for readers with little or no experience in programming in R and Python, who wish to quickly learn what is necessary, and be able to conduct marketing research by running tests easily in R or Python.A number of marketing research textbooks have been using SPSS or SAS for many years. Conversely, R and Python can be downloaded and installed in a personal computer for free. Instructors and students do not have to go to a computer room in a university to use SPSS or SAS anymore. Instead, students can run R or Python on their personal computers.For any company, growth comes either from organic growth of existing products, or from launching successful new products. Due to competition in the marketplace, each company's marketer must determine whether or not it is time to develop and launch a new product:This book covers important frameworks and concepts of marketing research for developing a new product.