商品詳細

International Business is a comprehensive and pedagogically rich introduction to the world of doing business and management in an international context. Ideal for audiences new to the subject, the book examines how international business is connected to international development, aspects of international affairs, international accounting, trade metrics, representation of developing countries and emerging technologies. The book explains how international business concepts and realities apply differently across developed and emerging countries, as well as the legacy of colonial impact. It also looks at new trends in international business such as market entry strategies, economic integration and globalization. The book is particularly engaged with the challenges and opportunities presented by disruptive and emerging technologies as well as the effect of public policy on international business and trade.

Chapter topics include: Understanding the Global Business Environment, the Political, Economic and Legal Environment, Culture, Ethics, Foreign Direct Investment, Global Capital Markets, International Operations, and International Marketing.

Pedagogical Features Include:

• Opening Case Studies to provide applied context
• Exercises encouraging readers to solve real international business related problems
• Debate features to help readers to critically engage with the complexities of IB
• In depth Focus boxes zero in on key issues that have the potential to affect IB
• Pedagogical Window boxes add context to theoretical frameworks for better reader understanding.
• Research and Technical Exercises highlight new and emerging technologies
• End of chapter case studies combine information and questions to test student comprehension.

This is an exciting new approach to IB and is suitable for all students coming to international business for the first time.