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AI-Based Data Analytics : Applications for Business Management.
・ISBN 978-1-032-41176-7 2023 hard GB£ 103.99
￥32,943.- (税込) ※（※）価格はご注文時の参考価格となります。
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・ISBN 978-1-032-61407-6 2025 paper GB£ 55.99
￥17,737.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-032-61408-3
| 著者・編者 | Chaudhary, Kiran / Alam, Mansaf (eds.), |
|---|---|
| 出版社 | (Auerbach, US) |
| 出版年月 | 2023.12 |
| ページ数 | 244 pp. |
| 言語 | ENG |
| ニュース番号 | ＜709-329＞ |
解説
This book covers various topics related to marketing and business analytics. It explores how organizations can increase their profits by making better decisions in a timely manner through the use of data analytics. This book is meant for students, practitioners, industry professionals, researchers, and academics working in the field of commerce and marketing, big data analytics, and organizational decision-making. Highlights of the book include:
- The role of Explainable AI in improving customer experiences in e-commerce
- Sentiment analysis of social media
- Data analytics in business intelligence
- Federated learning for business intelligence
- AI-based planning of business management
- An AI-based business model innovation in new technologies
- An analysis of social media marketing and online impulse buying behaviour
AI-Based Data Analytics: Applications for Business Management has two primary focuses. The first is on analytics for decision-making and covers big data analytics for market intelligence, data analytics and consumer behavior, and the role of big data analytics in organizational decision-making. The book's second focus is on digital marketing and includes the prediction of marketing by consumer analytics, web analytics for digital marketing, smart retailing, and leveraging web analytics for optimizing digital marketing strategies.