株式会社極東書店トップ ＞ 商品一覧 ＞ WhatsApp : From a one-to-one Messaging App to a Global Communication Platform.
商品詳細
WhatsApp : From a one-to-one Messaging App to a Global Communication Platform. WhatsApp－1対1のメッセージアプリからグローバルなコミュニケーションのプラットフォームへ
・ISBN 978-1-5095-5052-4 hard US$ 64.95
￥15,217.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
・ISBN 978-1-5095-5053-1 paper US$ 22.95
￥5,376.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
| 著者・編者 | Johns, Amelia / Matamoros-Fernández, Ariadna / Baulch, Emma, |
|---|---|
| シリーズ | Digital Media and Society |
| 出版社 | (Polity Pr., UK) |
| 出版年月 | 2023.11 |
| ページ数 | 220 pp. |
| 言語 | ENG |
| ニュース番号 | ＜709-1074 709-1158＞ |
解説
In the 2010s, as chat apps became a primary mode of communication for many people across the world, WhatsApp quickly outpaced rival messaging apps and developed into a platform.
In this book, the authors provide a comprehensive account of WhatsApp's global growth. Charting WhatsApp's evolution from its founding in 2009 to the present day, they argue that WhatsApp has been transformed from a simple, 'gimmickless' app into a global communication platform. Understanding this development can shed light on the trajectory of Meta's industrial development, and how digital economies and social media landscapes are evolving with the rise of 'superapps'. This book explores how WhatsApp's unique characteristics mediate new kinds of social and commercial transactions; how they pose new opportunities and challenges for platform regulation, civic participation and democracy; and how they give rise to new kinds of digital literacy as WhatsApp becomes integrated into everyday digital cultures across the globe.
Accessibly written, this book is an essential resource for students and scholars of digital media, cultural studies, and media and communications.