株式会社極東書店トップ ＞ 商品一覧 ＞ Understanding Audiences, Customers, and Users via Analytics: An Introduction to the Employment of Web, Social, and Other Types of Digital People Data. 2024 ed.
商品詳細
Understanding Audiences, Customers, and Users via Analytics: An Introduction to the Employment of Web, Social, and Other Types of Digital People Data. 2024 ed.
・ISBN 978-3-031-41932-4 hard EUR 39.99
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| 著者・編者 | Jansen, Bernard J. / Aldous, Kholoud K. / Salminen, Joni / Almerekhi, Hind / Jung, Soon-gyo, |
|---|---|
| シリーズ | (Synthesis Lectures on Information Concepts, Retrieval, and Services) |
| 出版社 | (Springer International Publishing AG, SZ) |
| 出版年月 | 2023 |
| ページ数 | 152 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A01-84478＞ |
解説
This book presents the foundations of using analytics from the laboratory, social media platforms, and the web. The authors cover key topics including analytics strategy, data gathering approaches, data preprocessing, data quality assessment, analytical methods, tools, and validation methods. The book includes chapters explaining web analytics, social media analytics, and how to create an analytics strategy. The authors also cover on data sources, such as online surveys, crowdsourcing, eye tracking, mouse tracking, social media APIs, search logs, and analytics triangulation. The book also discusses analytical tools for social media analytics, search analytics, persona analytics, user studies, and website analytics. The authors conclude by examining the validity of online analytics.