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Masters of Advertising Copy (RLE Marketing).
・ISBN 978-1-138-79114-5 hard GB£ 171.99
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| 著者・編者 | Frederick, J. George (ed.), |
|---|---|
| シリーズ | (Routledge Library Editions: Marketing) |
| 出版社 | (Routledge, UK) |
| 出版年月 | 2014 |
| ページ数 | 398 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A01-80642＞ |
解説
This book collects together pieces by significant figures in American advertising, including George L. Dyer, who at the time of his death left almost no other written record of his point of view. There is a substantial introduction by the editor, which interweaves the history of advertising with the history of the era of American industrial coming-of-age, touching not only on the impact of mass-production, but also the beginnings of corporate social responsibility.