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商品詳細
Business Analytics : Combining data, analysis and judgement to inform decisions.
・ISBN 978-1-5297-9612-4 hard GB£ 162.00
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お気に入り
★★★
・ISBN 978-1-5297-9611-7 paper GB£ 52.99
￥16,787.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
お気に入り
★★★
| 著者・編者 | Gordon, Mary Ellen, |
|---|---|
| 出版社 | (Sage, UK) |
| 出版年月 | 2023.06 |
| ページ数 | 240 pp. |
| 言語 | ENG |
| ニュース番号 | ＜708-414＞ |
解説
This new textbook focuses on how data and analytics can be used to help inform organisational decision-making across the business by complementing human judgement.
Taking a highly practical approach, it covers major use cases for analytics across different business areas, including marketing analytics, HR analytics, operational analytics and financial analytics. This concise and readable book grounds discussion in the fundamentals of data, analytics and data visualisation, and in an understanding of the legal and ethical responsibilities that come with working with data.
Key features include:
* Analytics in Practice vignettes show how data and analytics have been applied in real organisations
* Video interviews with industry professionals bring examples to life
* A running case study and accompanying dataset allow you to apply what you have learnt
Suitable for undergraduate and postgraduate students studying business analytics.
Mary Ellen Gordon is Senior Professional Teaching Fellow/Senior Lecturer in the School of Information Systems at the Victoria University of Wellington, New Zealand.
Taking a highly practical approach, it covers major use cases for analytics across different business areas, including marketing analytics, HR analytics, operational analytics and financial analytics. This concise and readable book grounds discussion in the fundamentals of data, analytics and data visualisation, and in an understanding of the legal and ethical responsibilities that come with working with data.
Key features include:
* Analytics in Practice vignettes show how data and analytics have been applied in real organisations
* Video interviews with industry professionals bring examples to life
* A running case study and accompanying dataset allow you to apply what you have learnt
Suitable for undergraduate and postgraduate students studying business analytics.
Mary Ellen Gordon is Senior Professional Teaching Fellow/Senior Lecturer in the School of Information Systems at the Victoria University of Wellington, New Zealand.