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Corporate Communication : A Guide to Theory and Practice. 7th ed. 企業コミュニケーション 第7版
・ISBN 978-1-5296-0003-2 hard GB£ 153.00
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版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
お気に入り
★★★
・ISBN 978-1-5296-0002-5 paper GB£ 53.99
￥17,103.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
お気に入り
★★★
| 著者・編者 | Cornelissen, Joep P., |
|---|---|
| 出版社 | (Sage, UK) |
| 出版年月 | 2023.11 |
| ページ数 | 360 pp. |
| 言語 | ENG |
| ニュース番号 | ＜708-1049 708-407＞ |
解説
This popular, market-leading textbook for corporate communication continues to be the authoritative and definitive textbook for students and educators.
The text has been updated to include:
* changes to the workplace in light of the Covid-19 pandemic and the impact of hybrid working on employee communication
* the ongoing impacts of digital disruption and transformation on corporate communication at the advent of the 'metaverse' and alongside consideration of popular newer social media
* the increasing focus on sustainability; societal impact, purpose and corporate social responsibility; and the importance of social justice and inclusion within organizations and how these relate to organizational communication
Updated case studies include Starbucks, Amazon, Microsoft and British Airways.
This textbook is essential reading for communication courses including: corporate communication; organizational communication; management communication; strategic communication; and public relations.
Joep Cornelissen is Professor of Corporate Communication and Management at Rotterdam School of Management, Erasmus University.
The text has been updated to include:
* changes to the workplace in light of the Covid-19 pandemic and the impact of hybrid working on employee communication
* the ongoing impacts of digital disruption and transformation on corporate communication at the advent of the 'metaverse' and alongside consideration of popular newer social media
* the increasing focus on sustainability; societal impact, purpose and corporate social responsibility; and the importance of social justice and inclusion within organizations and how these relate to organizational communication
Updated case studies include Starbucks, Amazon, Microsoft and British Airways.
This textbook is essential reading for communication courses including: corporate communication; organizational communication; management communication; strategic communication; and public relations.
Joep Cornelissen is Professor of Corporate Communication and Management at Rotterdam School of Management, Erasmus University.