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商品詳細
Europeans Are Lovin' It? Coca-Cola, McDonald's and Responses to American Global Businesses in Italy and France, 1886-2015. イタリアとフランスにおけるコカ・コーラ、マクドナルド、 アメリカのグローバル企業への反応 1886～2015年
・ISBN 978-90-04-67883-5 hard EUR 147.00
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-90-04-67884-2
| 著者・編者 | Crisanti, Giulia, |
|---|---|
| シリーズ | European Perspectives on the United States |
| 出版社 | (Brill, NE) |
| 出版年月 | 2023.10 |
| ページ数 | 360 pp. |
| 言語 | ENG |
| ニュース番号 | ＜708-388 708-398＞ |
解説
From the French origin of Coca-Cola to McDonald's sponsorship of the 2015 Milan Expo, the book presents the first comparative history of these multinational corporations in two Western European countries, addressing some compelling questions: to what extent our increasingly globalized world is persistently shaped by forms of American hegemony, and what are some of the forces that have been most effective at challenging the relationship between Americanization and globalization? Through the local history of global companies, the book tells a new story about not only the influence of American businesses in Europe but also the influence of European governments and societies on those American businesses and their adaptability.