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International Strategy and Market Performance in New Biotechnology Firms.

International Strategy and Market Performance in New Biotechnology Firms.

・ISBN 978-0-8153-3501-6 hard GB£ 171.99

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お気に入り
電子版あり 大学・学術機関向け電子ブック(eBook)ISBN 9781315790855
著者・編者Coombs, Joseph E.,
シリーズ (Transnational Business and Corporate Culture)
出版社 (Routledge, US)
出版年月1999
ページ数110 pp.
言語ENG
ニュース番号<A01-75222>

解説

The issues addressed in this study are: What internal factors support changes in the international operations of new firms? and What effect do these changes have on the firm's structure, control system, and market performance. To answer these questions, this work examines the internal resources and market performance of a set of publicly traded biotechnology firms. Findings support the view that new firms can enter international markets through a variety of strategies, including international joint ventures and subsidiaries. Changes in international operations also are found to enhance firm market performance when accompanied by changes in firm structure and control systems. However, managers must be patient because market performance only improves significantly two years after these organizational changes have taken place.