商品詳細

Multiple attribute decision making (MADM) procedures, a process for making preference decisions over the available alternatives which are characterized by multiple (usually conflicting) attributes are useful for improving decision making in a wide range of circumstances--from professional to managerial to political. Using real-world case examples, the authors introduce the reader to normative (for optimal decisions) MADM models. Beginning in chapter 2 with and introductions to the various attributes in a decision, the authors explore how MADM methods can be used for descriptive purposes to model the existing decision-making process, noncompensatory and scoring methods, accommodation of soft data, construction of a multiple decision support system, and the validity of methods. The authors also include a presentation of the advanced procedures of TOPSIS and ELECTRE. This manual offers social scientists an encapsulated view of MADM methods, their characteristics, applicability, and the methods for solving MADM problems.