商品詳細

Lauffer's 1977 bestseller has been revised in order to place emphasis on the need to understand your own organization, your clients and your funding options throughout the grant-getting process. Via a series of checklists, vignettes and exercises, the author leads the reader through various marketing strategies to the actual writing of a grant proposal, casting of budgets, and alternatives if the grant is not given. Readable, concise, instructive and practical, Grantsmanship is an invaluable aid to funding in the eighties.

'...we could all learn something from the author's no-nonsense approach to extracting funds from reluctant agencies...If we are to become more market-orientated, this book can only help.' -- British Accounting Review, Vol 16 No 1