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商品詳細
Effective Health Risk Messages: A Step-By-Step Guide.
・ISBN 978-0-7619-1508-9 hard GB£ 174.00
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| 著者・編者 | Witte, Kim / Meyer, Gary / Martell, Dennis P., |
|---|---|
| 出版社 | (SAGE Publications Inc, US) |
| 出版年月 | 2001 |
| ページ数 | 224 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A01-71584＞ |
解説
Winner of the Distinguished Book Award by the Applied Communication Division of the National Communication Association, 2001
Effective Health Risk Messages provides step-by-step instructions for developing theoretically based campaigns that work. Readers will learn about message development theories, formative and summative evaluation, and even basic research designs for evaluating your campaign. Worksheets are provided at the end of each chapter to provide readers with hands-on, practical experiences in developing effective health risk messages. This book is suitable for practitioners, researchers, and students alike, and can act as a stand-alone text or supplementary text for persuasion, public health, advertising, and marketing classes.